Late last week I had the chance to catch-up with Rob Kaufelt, the owner of Murray’s, to chat about the current state of the American cheese industry. Rob has had his fingers firmly at the pulse of the international, and American cheese market for the last 20 + years.Rob has seen American cheesemakers pop up across the country, and has played major role in these small producers sucess on American cheese counters. He shared a few interesting words with me on the past, present, and future of what American cheese looks like. With October being American Cheese Month, his words seem especially important…
When I first judged at the annual American Cheese Society conference – I think it was 1990 – there were around 75 cheeses entered in the competition in all cheese categories. I’d say about a dozen were good. This year there were almost two thousand entries and my staff members that attended said maybe three dozen were notable.
The good news is we have seen the birth of the artisan cheese movement in America reach adolescence. The bad news is that, like many adolescents, the industry has a lot of growing up to do. We need to learn how to make good cheese consistently and safely. We need to market our cheeses better. We certainly need to educate our customers if we are to move them away from industrialized crap to the cheeses we love. And we need better production methods and distribution to help bring costs down so more people can afford the good stuff.
The best news is that the word is spreading, and those of us that chose this rather strange career, whether as makers or mongers, have reason to be proud of what we’ve done, and to eagerly anticipate what we will do in the future.
In 2013, these words ring especially true. This year we have seen tighter FDA and USDA standards, and pressure on American cheese makers to adopted greater safety standards. Internally at Murray’s, food safty was a major buzzword this year. As we grow to become a national cheese retailer, understanding every possible thing we can do along the supply chain to insure the saftey of our product is viewed as critical.
Education is a major facet of the cheese industry, that starts at the retail level. And down at our flagship on Bleecker Street, we are taking big steps to expand our cheese education mission by building a second classroom space! This will allow for a more diverse curriculum, and allow us to continue to educate American cheese lovers.
Over the next few years, we plan for Murray’s to fufill the mission Rob layed out 20 years ago. We want to be the household name in cheese. While doing so, we are excitied to continue selling and promoting the many American producers we have grown to love over the years, while picking up some new ones along the way. October and American Cheese Month is the perfect time to reflect on how far American cheesemakers have come, and the exciting future that is right around the corner.
Ask most foodies where the world’s best artisanal foods come from and the answer will often be “Europe, of course.” On the other hand, ask a Virginia native where the world’s best hams come from and you can expect a very different answer.
Virginia has its own rich culinary traditions with hundreds of years of practice to back them up, but recently products from the state have truly come into their own. In everything from cheese to charcuterie, Virginia is turning out some of the best artisanal foods their side of the Mason-Dixon and, indeed, anywhere in the country.
Meadow Creek Dairy
Tucked away in the highlands of Virginia, Meadow Creek Dairy is the picture of small production and sustainability. Meadow Creek has been nominated for awards and recognized on the basis of not only their phenomenal cheesemaking skills, but also aspects such as “good animal husbandry” (i.e. humane and responsible treatment of their animals) and their refusal to use pesticides in the pastures or in the animals’ feed. As a result, this dairy produces seasonal cheeses that change with the environment and are direct descendants of the rich land from which they came. Their Appalachian, a natural-rind, tomme style beauty, and Grayson, a buttery and pungent washed-rind that recalls Taleggio or Livarot, are prime examples: both cheeses glow a bright, straw-like yellow color (indicative of healthy, grass-fed cows) and boast complex earthy, vegetal flavors that can only come from naturally and expertly produced cheeses.
Many “purists” scoff at the mere idea of an outstanding cured ham coming from anywhere other than Parma, San Daniele or the Iberian Peninsula. Poor, poor souls…
Enter Surry Farms, a 3rd generation collection of cure masters that takes the tradition of breed-specific cured meats and puts a distinctly American spin on it. Surry Farms makes their wide range of products, from bacon to hams to guanciale, with 100% purebred Berkshire hogs raised completely outdoors in and around the area of Myrtle, Missouri. When they arrive at Surry, these hams are perfectly marbled, rich in color and flavor, and simply beautiful. However, their journey has just begun. The cure masters take these hams and dry cure them, smoke them over hickory for 7 days, and age them no less than 400 days to produce their signature meat, the Surryano Ham. We’ve recently procured a few legs of the coveted peanut-fed Surryano that is even more silky and delicate than the original!
What do you get when the grandson of an Italian salumi master discovers the pristine pasture-raised hams of Virginia? You get an exquisite line of prosciutto and salame proudly produced in America with traditional Italian methods and values, that’s what. In 2009, Olivario Colmignoli and Charles Vosmik sat down and sought to accomplish just that. Olivario (Olli) had been working for a U.S. subsidiary of his grandfather’s salumi business when Vosmik posed an important question: if you know the techniques and have the resources, why don’t you just make the products here? A week later, Vosmik procured several Berkshire hams for Olli, and the pair went to work. The result was phenomenal, and Olli Salumeria began to take shape. Now, among their line of cured hams, Olli has expanded to make several traditional regional Italian salamis that highlight both traditional European methods and prime Virginia ingredients. Their Norcino, Napoli, and Calabrese salamis all embody different regional Italian flavors while letting the rich Berkshire pork take the spotlight.
Virginia Chutney Co.
While hams and cured meats seem to dominate the foodscape of Virignia, accompaniments can’t be overlooked. Virginia Chutney Company makes amazing chutneys and jams that borrow from a wide range of traditions. The company’s founders Clare and Nevill grew up in East Africa and England, respectively, and met in the Caribbean where they began to make chutneys together. The duo moved to Virginia and have been making a spectacular line of sweet, spicy, salty, fruity deliciousness ever since. Their latest creation, Preservation Society Pepper Jelly made from red, green, jalapeÃ±o, and habaÃ±ero peppers, brings sweetness, heat, and a perfect pairing for meats and cheeses.
The Fourth of July is a time for sparklers, s’mores, slaw, sun, and flagpoles. Everyone spends the day grilling the same old hotdogs and burgers. I’m here to tell you to change it up this year! Serve some cheese!
I can’t think of a better way to celebrate our fine country than to create a cheese board brimming with American beauties, and as a Murray’s monger, I’m here to guide you to some of the best choices for a fabulous 4th.
Vermont Butter and Cheese Creamery Coupole – Without these visionary cheese pioneers of Vermont the American cheese scene would be unrecognizable today. Over 25 years ago, VBC introduced us to fresh chevre and they still make some of the best stuff out there. The bloomy-rinded Coupole is pure creamy goat goodness, known to disappear quickly at potlucks.
Old Chatham Hudson Valley Camembert – The French have given us many priceless things over the course of America’s existence – Lady Liberty, Southern Rhone blends, Gerard Depardieu, and a killer Camembert recipe. With the addition of sheep’s milk to the classic cow’s milk bloomy, this upstate New York square honors French gastronomic traditions in the American style.
Roth Kase Sole Gran Queso – Since we are discussing American cheese, it is essential to recognize those dairy lovers out in Wisconsin. Many of their wheels are based off of European staples and are now winning American Cheese Society awards (like this one!). This cow’s milk wheel is a take on the classic Spanish Manchego, which is made with sheep milk. Flavors of nutty, buttered popcorn dominate, making this an all-ages crowd pleaser and a great companion to American lagers and juice boxes alike.
Bellweather Farms San Andreas* – The courageous Gold Rush pioneers paved the way for American expansion west. California is now one of the more prolific states for cheese-making, especially in the fertile Sonoma coast area. Like the esteemed wines from this region, San Andreas blows us away with its full-flavored, gamey intensity. Do everyone a favor and give this raw sheep tomme a go this Fourth of July.
Keeley’s Cheese Co. Across the Pond* – Our declaration of independence from England is something we share in common with Ireland, the country that inspired this creation. This orange-rinded beauty is truly a labor of love in the American tradition, emerging from a vision, a herd of Holstein and Jersey cows, and a willingness to stand on principle. Honor our visionary forefathers with this stinky, sweet, buttery wheel.
Rogue Creamery Caveman Blue – Red, white, and … gotta have a blue! Plus it is far and away the monger favorite behind the cheese counter. The Rogue Creamery out in Oregon is a stalwart in the cheese business, crafting amazing wheels in the blue tradition. This well-balanced, sweet and savory number just might be the one to win over blue skeptics, especially when paired with a darker, malty beer from the Creamery’s neighbor, Rogue Brewery.
Caitlin Griffith is a monger at our Bleecker Street store and good cheese makes her feel patriotic.
*San Andreas and Across the Pond are currently available in stores only.
Robin Minkoff tells us why Prairie Fruits Farm makes the perfect cheese for Earth Day.
Back-to-the-landers Wes Jarrell and Leslie Cooperband started Prairie Fruits Farm in Champaign Urbana, Illinois in 2003, sowing buckwheat and modern farming ideals. To start, they planted hundreds of fruit trees and berry plants, and obtained three Nubian goat does and one buck. Nine years later, they produce up to thirteen different cheeses, mostly from the milk of their goatherd. The farm takes on many roles to achieve an admirable goal: educate the local community about the connection between food production and consumption. Cheeses like the young bloomy rind Angel Food are the delectable delivery system of their message. Organic growing practices ensure that the, ahem, fruits of their labors are tasty (Wordplay: rhymes with Earth Day!).
In keeping with the tenets of sustainability and small-scale, diversified farming systems, Jarrell and Cooperband run a pasture-based, seasonal dairy. These farmers take the greatest care with their animals, using rotational grazing methods to keep them on fresh pasture during the growing season, and feeding them alfalfa hay and locally grown grain during the winter. Chickens partner with the goatherd to manage pest control in the goat barn, helping to maintain sanitary conditions and healthy milkers. Because of the careful attention to their animals’ health and quality of life, they are certified as Animal-Welfare Approved.
The orchard and berry patch are similarly cared for, deterring pests, weeds and disease through ecological and biological controls rather than conventional herbicides, pesticides, or chemical fertilizers. Though homeowners and avid gardeners may prefer to use these 3 methods, there are other more natural options out there. For example, many tree care services can be contacted for bulk purchase of “mulch” a byproduct of tree and hedge clippings. Mulch is both a natural fertilizer and a good deterrent of unwanted weeds and pests and is therefore an option to consider. Of course, if it gets too out of hand, some people may decide to use a pest control oregon company, or one that is local to them so that their problem has a better chance of being resolved once and for all. Some farmers have reported that pests such as rats have started entering their houses, not just their farmland which is obviously a concern. In this case, it’s probably best to call pest control in Chapel Hill (or a local pest company) as there can be disastrous consequences if the pests move to your home. Unfortunately, this option may not be available for all farmers so they may have to try ecological and biological controls instead. However, bigger pests like moles may be harder to deter with biological controls, especially since these pests dig underground. Seemingly, the only option for many farmers is to implement a mole trapping service to be rid of these animals. Flowering plants grow in the orchard to attract beneficial insects, especially honeybees. As a testament to their sustainable agriculture vision, nothing goes to waste at Prairie Fruits Farm: food waste and manure gets turned into compost for the fields, and even excess whey produced during cheesemaking finds purpose as fertilizer and as livestock feed for other farms. Like the cheeses, orchard and berry fruits are sold at local farmers’ markets.
One standout cheese, Angel Food, is a soft-ripened goat cheese made in the style of a French Coulommier. Similar to a Camembert, this interpretation is aged two weeks. Beneath the downy white rind lies a gooey creamline and a fluffy paste that melts into a silky, flowing mess of deliciousness as the cheese ages. To make this sensational treat, the curds are hand-ladled into round molds. A ripe wheel of Angel Food can substitute for the Brie you’re planning to serve at your next gathering. But it’s spring – pack it in a picnic basket with a bubbly beverage and some fresh fruit as a part of your outdoor Earth Day celebrations. Sarah, of Prairie Fruits Farm, recommends a Normandy Apple Cider to wash it down. Bring it all together with berries like those you’d find growing near where the goats pasture. Prairie Fruits Farms’ intent is to help connect in their patrons’ minds food production and consumption; be at one with the pure terroir of Angel Food; free of unnatural elements and fresh from the prairie. Angel Food, you make me feel like a natural woman.
Aaron Foster works in the Buying Department at Murray’s Cheese and is always on the hunt for the next delicious experience to share with our customers. This year Aaron attended the American Cheese Society conference to learn about what it takes to make the nation’s best cheese, and to taste a few dozen himself.
As a first-time American Cheese Society Conference attendee, I honestly didn’t know what to expect. I’ve worked in cheese for over 9 years, but somehow I’d never actually made it to the main event. The conference is a moving target, one year in Louisville, another in Chicago, the next in Seattle, and so on. Having resolved to finally attend, as a representative of Murray’s Cheese, I lucked out with this year’s destination: Montreal. Now, I hear you say… isn’t it called the American Cheese Society? Indeed, it is. This is the first year that the conference was held outside of the continental US. I’m guessing Canada gets a pass because of a parenthetical “north”, as in (North) American Cheese Society.
In any case, I was excited to travel to Montreal to meet some of the great minds of our industry, and to introduce myself to the cheese luminaries whose books I read and whose names have been synonymous with American dairy since before I was born. I arrived in Montreal late in the evening on my birthday, August 3rd, and joined the crew from the Cellars at Jasper Hill for dinner. Part of what is so amazing about the conference is that it pools together cheesemakers, retailers, distributors and enthusiasts, to share their views and insights with one another. Dining with the cheesemakers from the Cellars, I was able to explain how their cheeses are received by actual people, customers who buy Bayley Hazen Blue or Cabot Clothbound Cheddar from our cheese counter. It’s almost silly to imagine, but cheesemakers rarely interact with the people who are eating their cheese most of the time. On the flip side, we as retailers and cheese consumers often don’t fully understand the challenges and work that happens at the farm.
The American Cheese Society conference is made up primarily of lectures, seminars and panel discussions which happen throughout the day. Some are very technical, geared towards cheesemaking minutiae. Others are historical or cultural, say – the history of monastic cheese in the US. And still others concern themselves with issues of regulation and safety. As a retailer and a diehard cheese-lover, I made sure to attend as many different seminars as possible.
I started with a lecture on starter cultures… the beneficial microorganisms added early in the cheesemaking process to help acidify the milk and develop flavor in the cheese. Suffice it to say the bulk of this talk was way over my head, but I took away two points – that cheesemaking is usually more science than art, and that even small variations or inconsistencies can make for wild variations in the end product. Cheesemakers need to keep extraordinarily detailed records of their process, and need to replicate that process to the T; a make at 92 degrees F might yield a cheese with perfect texture and depth of flavor, whereas a make at 88 F could result in a cheese that’s barely recognizable. I don’t envy cheesemakers – that’s a pretty narrow margin for error.
I attended another talk on food safety from farm to fork. From a food safety perspective, cheese is a relatively safe, although perishable, product. But from cow to cheese vat to aging room to distributor to wholesaler to retailer to consumer, a given piece of cheese passes through many hands. We all have a duty to take every precaution to ensure the safety and preserve the quality of the cheese.
My next seminar was a tasting workshop, on identifying flavor in cheese. It’s not as easy as you think! We practiced by tasting candy while holding our nose. What tasted only sour and sweet with our noses pinched was actually a very strong mint once we could smell again. This exercise was meant to demonstrate how much taste is actually a function of smell. We also smelled covered containers of six different scents, and had to guess what they were. I got three out of six (butter cookies, black pepper, onion powder), but missed a gimme like sauteed mushrooms. The point is that we unwittingly depend on visual cues to help categorize what we’re smelling and tasting, and to be more conscious of this when evaluating flavor in cheese.
But the best talk I attended was on the microbiology of cheese rinds, called Growing Mold Gracefully. Led by cheese rockstar Sister Noella Marcellino of Connecticut’s Abbey of Regina Laudis and Harvard microbiologist Rachel Dutton, the panel treated the diversity and complexity of micro-biomes in cheese rinds. The rind of a cheese is an exceedingly complex conglomeration on molds and bacteria that exist in a delicate and unique symbiosis. Every cheese in every batch is different; and while cultures may be added to guide rind development, Rachel and Sister Noella agree that the influence of indigenous microrganisms is far more important. Rachel is using state of the art gene sequencing techniques to develop a taxonomy of organisms found in cheese rinds. She has already discovered that cheese rinds exhibit some species that have also been found in Arctic sea ice, Norwegian fjords, and Etruscan tombs!
The conference ends, as always, with a tense announcement of the winners of the cheese contest, punctuated by the Best in Show award. This year, there were 1,676 entries across 99 different cheese categories. I certainly don’t envy the judges for their tasting duties… the judge who tasted the least amount of cheese still tasted nearly 100 varieties. This year, Rogue River Blue from Rogue Creamery in Central Point, Oregon took Best in Show. A lovely leaf-wrapped, raw milk blue, this seasonal beaut of a cheese will be available from Murray’s in a few short weeks. And finally, comes the Festival of Cheese – the attendees’ opportunity to taste the myriad entries, and to get a true lay of the land for the American cheese industry. I probably made it through 50 different cheeses before giving up… perhaps I’m not quite fit to be a judge yet.
All in all, the American Cheese Society conference was a fascinating and rewarding experience, enormously valuable to cheese professionals and enthusiasts alike. I won’t miss another one any time soon.